I think all the initial honours for this years DLF IPL vying for the best advertiser award for this years telecast on Mutiscreen media or Sony Max should be easily handed over to Vodafone for their human-alien mix breed puppet eartho-marsling egglings like campaign which communicates their new offerings and promotes their brand so effectively/eggectively.
With almost a new campaign being aired everyday it seems a really well thought out campaign for the DLF IPL.They also have a Vodafone player of the Match with a winner from India being flown down to South Africa and being given the a ball signed by the Man of the Match and a chance to be present at the presenting ceremony that concludes every match.Well the dark red and white striped Vodafone attire for the winner who dones it at the presentation ceremony is slightly too bright for comfort when you look at viewing pleasure of a human mortal but brilliant marketing.
The human-alien eggling like campaign flagged off with this years DLF IPL in south Africa with these small eartho-marsling going one after another in a line to a Photocopier and taking a photocopy of their heads so as to signify the Campaign of a Backup of all the important contacts of a Vodafone subscriber.
If that was not enough the one about a couple coochy cooing in a the world of these egg shaped buttheads in a park seemed intriguing.You have a disgruntled yet irritating hawker coming forth selling his stuff and disrupting the lovey-dovey date.At first there is a gentle warning to a blondish laughter by his girlfriend or eggfriend. Then after some time you have this gawky irritating hawko-eggling coming again and phew hes bashed with spring-box on his face.The emoticons on the face of his egg-gf-friend is absolutely hilarious and stays on with the viewer.It more than just communicates the message of blocking an unwanted caller through the Vodafone filter.
The Vodafone Maps episode , the one about a eggling couple travelling in a golf cart and then banging a lamp post was very interesting.The confusion,the semi-hindi like alien lingo so beautifully used with a plain dark grey background and the dancing of the eggling around the person who banged the car was like a bossy husband/wife bashing his or her spouse in a verbal dual of words was absolutely outstanding.
The latest one where a single eggling walks listening to cricket commentary and slowly slowly joined together by other egglings who cling together listening to the score as they walk straight like 10 heads of ravana clung together listening and cheering a common cause is such a simple idea so beautifully orchestrated. Cheers to Vodafone Cricket Updates.
Another one which shows a musician eggling being driven by a key like the laughing Pinocchio but then it stops much to the amusement and surprise of a funny eggling.The same is replaced by another such musician eggling and at the end it gives the message of the Vodafone Magic Box.
But the best of the lot was about the Vodafone Stock Updates.You have these two-egglings sitting on a park and one of them simply falls off after reading a update in the newspaper and is picked up by a hand ambulance of these egglings.To much off a surprise the same newspaper is picked up by the other earthling who simply reads the same update and falls flat on the ground.Using the current stock market sentiment to send stock/shock waves across these near mortals was simply brilliant.
All in all with so many new advertisements coming everyday,these egglings have managed to catch the eye of every viewer of the DLF IPL,for example the women who find them cute,kids who find them funny and intriguing to say the least and the men simply fascinated by the concept with the idea being communicated so effectively.
All in all huge thumbs up for Vodafone for coming up with an amazing advertising campaign.Airtel is all set to touch 100 million GSM subscribers in india in the next week.Lets see if Vodafones campaign could slow it down.
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