World Earth Day: A case in point for the DLF IPL to go green

Puma ,Reebok and Adidas are into overdrive merchandizing and selling various franchisee jerseys,caps and many other accessories all across India and abroad. With recession looming and the DLF IPL Shifted out of India the eventual impact of the sale of these merchandizes will be clear only later.
Puma has come up with a great range of clothing for Rajasthan Royals and the two lions holding an ancient Indian horn on a royal blue background in indeed royal. They have come up with some ubercool merchandize like the RR slippers,pullovers and many such accessories at their store.Deccan Chargers has also gone in for a shade of blue with Puma after last year they had a dullish performance in the IPL and an even more dullish ocher and grey jersey.Puma expects the stadium sales to be hit by upto 5 percent. Indian stadiums holding IPL Matches creates that extra urge for the spectators to go and purchase these jerseys which will be missing this year.
Adidas for its part expects a fourfold increase in the sale of IPL merchandize. They have designed jerseys for the Delhi Daredevils. This leading sports brand has come up with a new, fiery red and electric blue fan range for the Delhi Daredevils which is also my best pick of the lot for the season.Mumbai Indians is another team which has got their team wear designed by Adidas. The cool blue and dark blue does look elegant for the Mumbai Indians. They have got 70 percent of their sales from online stores whereby customers are given a chance to customize their merchandize as per their liking and it seems a great POS(Point of Sale) and should do wonders in years to come.
Reebok for its part has made lot of headways already with Khan 12 jersey. The SRK Reebok KKR black and golden jersey is a huge hit already in India and abroad. More surprising part is that SRK wearing the jersey is shown in its advertisements as the captain of KKR where infact he is the co-owner of the team.Brendon Mccullum the actual captain would have made a good pin-up poster too.For the other teams you have Peterson,Mahendra singh dhoni and Yuvraj Singh wearing their respective team jerseys.
The kings eleven Punjab with red and silver ,the Chennai superkings (looks really bad with the gawdy yellow) and the Bangalore royal challengers with a refreshing red looks interesting.
I wonder why none of the teams have chosen the Green Color. A case in point to brand themselves eco-friendly and so to for the IPL today on world earth day.If not the teams jerseys may be the official staff and the support admin could Go Green just to raise awareness about Climate change ,global warming.After all it’s a business organization with such a huge fan base.A case in point for the DLF IPL to take forward after the great initiatives like HEAT and also Miss Bollywood South Africa.
As of today KKR with SRK’s sheer star power ,Delhi Daredevils and Mumbai Indians should sell the most of their merchandize profitably coz of being in the metros with huge population and sheer fan following of Sachin Tendulkar and Virendra Sehwag.Dhoni is huge star infact biggest right now but doesn’t seem to naturally fit into the Chennai Identity apart from the fact that he is captain.